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Article Google Scholar Engel, J. Consumer behavior, Holt. Google Scholar Esteban-Millat, I. Computers and education, 71, — Ettis, S. Examining the relationships between online store atmospheric color, flow experience and consumer behavior.

Consumer Behavior In Online Shopping

Journal of Retailing and Consumer Services, 37, 43— Fan, Q. The impact of web site quality on flow-related online shopping behaviors in C2C e-marketplaces. A cross-national study.

Consumer Behavior In Online Shopping

Managing Service Quality, 23 5— Fornell, C. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 139— Forsythe, S. Consumer patronage and risk perceptions in internet shopping.

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Journal of Business Research, 56 11— Gabisch, J. Impact of virtual brand experience on purchase intentions: The role of multichannel congruence. Journal of Electronic Commerce Research, 12 4— Hossain, M. Link the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow. International Journal of engineering business management, 10, ]

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