Media As A Social Instrument Of Communication: The Video
How community and social media changed corporate communicationTaste: Media As A Social Instrument Of Communication: The
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That is why it is so important to educate people using cost-effective channels such as social media.
Why are social media platforms efficient tools in health awareness? Health awareness can be done using different media channels. However, I believe that social media is the most efficient one for many reasons.
Firstly, social media ads allow us to apply specific multifactorial targeting. Link example, we can target new moms in South Africa, elderly men in Casablanca, or young people interested in alcoholic drinks in Kenya. Targeting can take place by age group, gender, location, interest, behaviour and other metrics. Secondly, social media is very cost-effective compared with other above-the-line media such as TV or radio.
Moreover, social media provides two-way communication, so we can use instant messaging to educate people by sA to their comments and providing them with custom answers to their questions to make sure they get the correct health information they are asking for. Private messages can be used for sensitive topics such as sexual diseases.
A telephone hotline is an exception, yet it is relatively costly. Social media provides this support either manually via community management teams who reply to the audience as per question and answer reference sheets or automatically via messenger chatbots.
Another efficient approach is collaboration with social media influencers. They strongly influence their audience, sometimes more than parents and doctors! Yet they are much more affordable than higher profile celebrities. Last but not least, social media penetration is showing good growth in http://pinsoftek.com/wp-content/custom/sociological-imagination-essay/verbal-and-nonverbal-communication-literature-review.php African countries.
According to the same reference, Moroccan active social media users are estimated to be What are the top social media channels in Africa? Facebook, YouTube, Instagram, Twitter, and TikTok are usually the top five — excluding WhatsApp, which cannot currently be used for mass communication. However, the order might change from country to country.
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The order also varies depending on the target group. What are health topics that can be covered by social media? The short answer is everything! We can use social media to educate people about signs, symptoms, complications of diseases, prevention and available treatment options. Consider any health topic such as healthy lifestyle, hypertension, diabetes, gastrointestinal problems, infectious diseases, allergy, endocrine problems or vaccination …. Doctors can be invited to live sessions on Facebook or YouTube to http://pinsoftek.com/wp-content/custom/life-in-hell/persuasive-speech-on-power-napping.php about health topics; people can ask questions in the comments and get instant answers through video. Social media can also be used to fight bad habits, myths, and correct misconceptions. For instance, a super big anti-tobacco campaign is currently running in Egypt on Facebook, YouTube, Instagram, and TikTok, sponsored by the World Health Organisation WHO and the Egyptian Ministry of Health to spread awareness about smoking Coommunication:, help smokers quit smoking and AAs fight the myth of the safety of e-cigarettes.
Amid the Covid pandemic, multiple campaigns have been launched to educate people about social distancing and safety measures. Who is responsible for health awareness campaigns? Funders are usually the big pharmaceutical companies that launch such initiatives as a part of their corporate social responsibility. Governmental health authorities allocate budgets for health campaigns too, while in some cases, campaigns are sponsored by non-governmental organisations such as WHO.]
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