Abstract Discourse of advertising has been of interest and significance to many researchers.
Background
Linguists are particularly interested in studying creation of meaning and advertisers are largely concerned about studying consumption of meaning. The two go hand in hand.
The present study aims at gauging the gap between creation and consumption of meaning through a pair of print advertisements. At the face value the adverts were projecting novel notions of challenging the stereotypes related with men and women.
But on a semiotic Embedsed critical discourse analysis it had been found that the advertisement which overtly appeared to break the old norms and welcome the fresh ones were embedded in stereotypical norms related to women.
In the end both the advertisements have been compared. Key words: Advertising, discourses, creation, Embedded Advertisement Analysis, strategies, ideology Abstract.]
It absolutely agree with the previous message
I know nothing about it
It agree, a remarkable phrase
In it something is also idea good, I support.