Under Armour: Corporate And Corporate-Level Strategy
Under Armour Essay
As Under Armour President, McCreight will report directly to Kevin Plank and will be responsible for developing and executing the long-term strategy for growth, implementing innovative new practices to achieve efficiency and managing the company's core businesses, which include Apparel, Footwear and Accessories. McCreight will also Under Armour: Corporate And Corporate-Level Strategy the company's Wholesale and Direct-to-Consumer distribution channels and Marketing. Plank, the Company's current President, will continue to drive growth and direct global brand strategy in his role as Chief Executive Officer and Chairman of the Board of Directors.
McCreight, 45, comes to Under Armour from Lands' End, a division of the Sears Holding Corporation, where, as President, he was responsible for setting strategic direction for all functions of the multi-channel retail company.
During his tenure, McCreight strategically shifted the company's Under Armour: Corporate And Corporate-Level Strategy from its well known domestic catalog business into becoming a leading multi-national, multi-channel lifestyle brand. Under his leadership, Lands' End saw record breaking earnings growth Croporate-Level well as the development and expansion of over specialty stores within Sears.
Together with Plank, the expanded management team will focus on Under Armour's Corporate Vision Statement: To be the world's 1 performance athletic brand. Footwear will continue to be an important growth engine for Under Armour moving forward. I look Sociological Approach to working with the entire team to help sustain the growth the brand expects to achieve well into the future. About Under Armour, Inc. Under Armour's mission is to make all athletes better through science, passion and the relentless pursuit of innovation.
The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. For further information, please visit the Company's website at www.]
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