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History[ edit ] The Nike Swoosh corporate trademark was created in by Carolyn Davidson while she was a graphic design student at Portland State University. Knight had overheard that Davidson was in search of extra funds in order for her to take oil painting classes, so he offered to pay Davidson to do some freelance work for his company, then named Blue Ribbon Sports BRS. In , Knight decided to launch his own brand of shoes, which would first appear as cleated shoes for football or soccer, and had a factory in Mexico ready to make the shoes. All Knight needed was a "stripe"—the industry term for a shoe logo—to go with his new brand, so he approached Davidson for design ideas. He had asked Davidson to make sure the stripe conveyed motion and did not look similar to the three stripes of Adidas. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson two BRS executives at the company's home office, at the time located in Tigard, Oregon. The emblem, with some later revisions, has remained as the company logo since then, becoming one of sport's most iconic images They ultimately selected the mark now known globally as the Swoosh.Nikes Price And Pricing Strategies: Nike Video
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