Disney And Pixar Case Study.
This movie would tell a simple story of a hot rod racecar that would get lost on his destination, but learn an important lesson on the way.
The Real Journey
But the story behind the story is also an incredible journey. Photo Credit: AWN. In this case, it all starts with none other than Pixar co-founder, John Lasseter.
When Pixar was planning their first three full-length films, one of the ideas they had was about a world where cars are characters. But the first idea was completely different from what it would eventually become. The early version was about an electric yellow car that felt out of place in the world that uses fossil fuel. Unfortunately, this would be shelved after production on Toy Story 2 started.
So, he took his family on a special summer trip. What this did was bring the family closer than they were before. But what this did for John, was teach him an important life lesson. The more John thought about it, the more he realized he had to make a movie that taught that lesson. And he would have the perfect dynamic.
Fast Company
John knew that the central character has to be a racecar. In his head, all a racecar cares about is living life in the fast lane and winning. But the character, Lightning McQueen, has to learn to slow down and enjoy life, especially the simple things.]
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