Boots Footwear Marketing Strategy Video
Adidas Genius Marketing Strategy Boots Footwear Marketing Strategy
Over the past year, there has been a proliferation in participation rates across action sports such as skateboarding and surf.
Covid and resulting lockdowns have caused local areas around the world to be flooded by a new generation of thrill-seekers. This, partnered with the inclusion of skateboarding, BMX, sport climbing, and surfing in the Tokyo Olympics, means there is now no better time to release a shoe that caters for athletes and enthusiasts who are breaking the mould and paving the way in non-mainstream sports. The highest quality is demonstrated in all their shoes, with ranges such as the Desert Boot and Wallabee maintaining popularity and standing the test of time. Clarks have combined their rich history of shoemaking Boots Footwear Marketing Strategy a vision to expand their offering to a new demographic and the result is the CICA rangea nod to the past but also a look forward to the future of footwear.
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The range will see Clarks broadening their brand appeal and catering to an entirely new audience. The release of the range will be driven through five chosen disciplines: skateboarding, BMX, parkour, freestyle football, and breakdancing.
These sports can be demanding on the body and the CICA range has been designed to offer full support and instil trust in their wearers, allowing them to push the boundaries of their sport. EXTREME will provide a fully integrated marketing program that not only draws on its existing online presence the reaches over million people Marketlng month, but also attracts a much broader lifestyle audience around the sports.
The launch will centre around five athletes across the different disciplines to promote the new ultimate action sports shoe.]
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