Xbox One Marketing Strategy Video
Why Microsoft's Xbox Series X Marketing Was Perfect Xbox One Marketing StrategyIt's a trend with the way Xbox communicate ever since Game Awards : they are always in the news cycle.
I don't think you could say that pre-GA where they would save their big announcements for events such as XO or E3 and keep silent in-between. Of course the covid Xbox One Marketing Strategy and the launch of a new generation can partially explains this but Sony is in the same situation and doesn't have the same strategy. So it's clearly a choice from Microsoft to always have something Xbox related in the news cycle, and more than that : something positive.
What do you make of it? Do you think it's too much and Microsoft should save some for their bigger events?]
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