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Through the last year, the logistics industry has faced enormous challenges in enduring what has essentially been a perpetual peak season due the huge boom in e-commerce through COVID, amongst other factors. We had to show agility and innovation to work towards goals of increasing organic and paid visibility, optimising the user experience, increasing and improving the content offering, and maximising reporting.
To maximise website performance, we conducted substantial multi-market research to highlight what relevant users were searching for and how they were consuming it. These changes also positively influenced PPC traffic and leads with a better user experience.
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To hone our paid audience in crucial areas in the US we focused budget on key metro locations, where decision makers are more likely to be present. By aiming to appear at the top of search results more often for potentially high-revenue services in these areas, we attracted Wpng traffic producing profitable inquiries.
This integration meant forms for lead generation were only considered a true lead once identified by the sales team — this allowed for confident optimisation decisions as wastage was considerably reduced. The content offering expanded considerably post-COVID, with more emphasis placed on a rapid response to global supply chain events.
What our client said
Consistent onsite output, married with proactive PR campaigns from another agency partner, has seen SEKO cement itself as a go-to thought leader in the logistics industry. This approach is already beginning to reap rewards, with a considerable growth in PPC leads Penny Wong Case Study top of an establish organic search presence. Their team have been instrumental in increasing qualified sales leads of the right target audience of shippers looking for our solutions with a combined approach and leadership of their experts in search engine optimization, paid media and targeted content.]
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