Assignment 3: Market Segmentation - consider
The following Course Outcome is assessed in this Assignment: MT Describe market segmentation and target marketing in a case scenario. Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format. Case Scenario: The product is a portable multimedia center, to be marketed in the U. It is available in three different colors black, silver, and white. Business Memo : You are a marketing assistant at Porttron, Inc. Write a minimum word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions. Checklist: 1. Assignment 3: Market SegmentationAssignment 3: Market Segmentation - necessary
Required Elements: No more than words Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. A positioning statement for the company with careful consideration of their brand and strategy Paper is consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Share this entry.Business Memo Write a minimum word original business memo.
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In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions. Assignment Details The following Course Outcome is assessed in this Assignment: MT Describe market segmentation and target marketing in a case scenario. Using the information on the target market you learned from reading Chapters 6 and 8 in your text, article source research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo Msrket. Case Scenario: The product is a portable multimedia center, to be marketed Assignment 3: Market Segmentation the U.
It is available in three different colors black, silver, and white. Business Memo : Asskgnment are a marketing assistant at Porttron, Inc. Write a minimum word original business memo.
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Checklist: 1. Identify either a consumer or business market. Describe your bases for segmenting the market e. Identify segmentation descriptors e.
Explain your rationale for the segmentation descriptors. Describe a target market. Identify a marketing mix product, place, promotion, price.]
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