Why Is Nike Successful Video
Halo Effect - Nike Marketing StrategyWhy Is Nike Successful - pity
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Why Is Nike Successful
Casey Neistat, a famous YouTuber, got 75k likes for a Tweet supporting the ad. Pepsi did this the year before with their soul-crushingly bad Kendall Jenner advert. Progressives and conservatives alike were outraged at how it casually co-opted police brutality to sell fizzy drinks.
Not the most tactful Succexsful moves. Serena Williams, who is also on the Nike roster, appeared in a follow-up campaign called Dream Crazier. The message here is that there are two sides to using influencers in a PR campaign. Their involvement gives your campaign extra kudos. But public relations is about more than just proactive messaging.
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Nike, public relations and crisis: Zion Williamson The more a company sells itself on image, the more vulnerable it is to attacks on its image. Bad PR can decimate your reputation and your bottom line.
This is why crisis management is a vital part of public relations. Perfect material for a damning social media clip. To say this was dire for Nike would be an understatement. The image of a company dedicated to high-quality sports gear was at stake.
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A response was needed, and quickly. Rival company PUMA, seeing their chance, jumped online with a snappy dig now deleted : In contrast, it took Nike until the next day to put out an uncharacteristically bland response. The quality and performance of our products are of utmost importance.
While this is an isolated occurrence, we are working to identify the issue. It would have been easy for them to see their shares dropping, panic and keep quiet until things blew over. Instead, Nike sent a Why Is Nike Successful of researchers click here their factories in China to find out what went wrong and prototype a more resilient shoe. Way better than pretending the incident never happened. The lesson here is simple. Stuff you did years ago will affect your public image today. Part of PR is making people pay attention to what you want them to. But even more important is Why Is Nike Successful them to ignore what you want. One of the best ways to do that is with a big, bold PR campaign that swallows up the negative stories and keeps your image positive.
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