PESTLE Analysis Of The External Business Environment Of Tesco
April 18, Download full paperFile format:. Tesco PLC is the largest company operating in the grocery retailer sector in Britain.
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Tesco Plc sells a wide range of merchandise including clothing, toys, electrical items, books, furniture, rental music, software and general grocery to a wide market share in the UK. The company has experienced Busniess market growth and expansion and currently, it has operations in 12 countries across the world and employs more than half-million employees YahooFinance, The UK annual revenues exceed 40, British pounds indicating that the UK forms a core market segment for the company. Company backgroundThe UK grocery retail market is highly competitive due to the availability of several substitutes and alternative providers in the market.
The switching costs to rival companies are low, but Tesco has attained a competitive edge through competing on quality, innovation, product diversity and price YahooFinance, Tesco Plc has understood the consumer buying behaviours and patterns in each of the core market segments and has attained customer loyalty through launching the Clubcard Loyalty Scheme Tallman, Evaluating and analyzing developed and developing economies PESTLE analysis PESTLE analysis of Tesco PlcThe PESTLE political, economic, social-cultural, technological, legal and ecological analysis is a strategic marketing tool that enables the management to understand the nature of the external business environment and the major forces that shape the industry structure and operation strategies. References Aswathappa, K. International business.
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