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Henry Ford's low priced, mass produced Model T, available in only one colour and with few options, was selling like hot cakes to car buyers. In order to combat Ford's success, General Motors offered automobiles in a variety of colours and with special features that were designed to fit the specific needs and wants of individual car buyers in many different segments of the market. In the s, the Ford Motor Company dominated the automotive industry. Marketing In the s, the Ford Motor Company dominated the automotive industry. Most Successful Automotive Companies: Henry Ford Motor Company.

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Most Successful Automotive Companies: Henry Ford Motor Company

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Warren Motor Car Company[ edit ] Homer Warren Building in with office right and factory buildings 2, 3, and 4 In the first decade of the 20th century, Detroit was booming with new industry, in particular new automotive companies. The company occupied a building along Michigan Avenue on the west side of Detroit, and produced vehicles in its first year.

Most Successful Automotive Companies: Henry Ford Motor Company

Detroit Column had already constructed a partially completed but never utilized structure on the site. Warren hired the Detroit architectural firm of Rogers and MacFarlane to design a series of building to fill the site.

Most Successful Automotive Companies: Henry Ford Motor Company

These buildings were constructed and occupied in They changed vehicle lineups every year, and their relatively expensive vehicles saw declining sales. Warren was reorganized inand by the company was bankrupt.

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The Holden factory was sold at auction to William C. Rands of Rands Manufacturing Company, an automotive supplier. In Rands merged with four other companies to form the Motor Products company. Needing more space, Motor Products cut a deal with the financially troubled Lozier Motor Company to swap factory space, and Motor Products moved into the former Lozier factory on Mack, while Lozier took over the Holden factory. Leland purchased the property to house his newly formed Lincoln Motor Company. Leland immediately tooled up to build Liberty engines for WWI fighter planes at the plant and constructed an additional building at the site.

Most Successful Automotive Companies: Henry Ford Motor Company

However, The Holden property quickly proved too small, and by early most of the production was moved to the completely new Lincoln Motor Company Plantleaving a small machining operation at the Holden plant. Henry Ford purchased the company in Bythe Holden plant had been retrofitted to produce Model Ts. Manufacturing of Model Ts at the Holden plant likely continued throughalthough the exact date is uncertain. The building was next occupied by Dietrich Inc. Winslow, including another automotive company and two refrigerator companies.

This firm remained at the site until at least Another grocery firm, Metro Groceries, Inc. The building grounds also hosted the Lincoln Street Art Park.]

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