Marvel Studios Marketing Strategy Video
INSPIRATION 4 ACTUALLY \ Marvel Studios Marketing StrategyWhen’s The Trailer Coming Out?: An Historical Look at Marvel Studios Trailer Releases
James Gunn appears to be particularly interested in picking which shots are availableultimately production and marketing are not the same departments of a major studio. So we should probably just leave Charles alone. The reality here is that Disney has used a pretty consistent pattern over the years for releasing trailers to Marvel Studios projects. I have no more access to inside sources than you do.
What I can offer is my spreadsheet. Most of this I have compiled when things came out. Some of the older data is based on the dates of trailers posted on YouTube. Also, my data only goes back to the first Thor because that was the oldest data available.
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A few got a third. I do not consider TV spots to be trailers. I also have not included Super Bowl ads as trailers, because usually a studio is not going to pay for more than a 30 second spot in that expensive time slot. The October trailers, however, are all grouped around Phase II. Since Marvel Studios Marketing Strategy so the preferred date for a first trailer for the big May releases has reliably been between Thanksgiving and the first week of December. The second trailer tends to come sometime in March.
This is a pretty steady schedule. For movies coming out in July, the date depends on the involvement of Sony. Marvel Studios tends to do something in late January or later.
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Both Spidey pictures got going on their marketing longer out than any other Marvel Studios July releases. Second trailers keep coming later and later for July movies as the years go on. They still tend to come in April and May in recent years. November releases have been steadier than any other release window.
So far every November release for Marvel Studios got their first trailer in April of that year.]
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