Situation: The Coca-Cola Marketing Mix
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| The Coca-Cola Marketing Mix | 2 days ago · Coca-Cola Q1 innovation, and marketing approaches, enabled by the evolution of our culture and our network organization. Our Q1 organic revenue was up 6%, driven by concentrate. 2 days ago · Trademark Coca-Cola grew 4%, led by Asia Pacific and Latin America, along with solid growth in Coca-Cola® Zero Sugar, which grew 8%, driven by . 1 day ago · Atlanta-based The Coca-Cola Co. reported first quarter results and provided an update on progress against its strategic initiatives. “We remain focused on emerging stronger and executing against our growth accelerators during the recovery phase. We are pleased with the progress we are making,” said James Quincey, chairman and CEO of The Coca-Cola Co., in a statement. |
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Today's call is being recorded.
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If you have any objections, please disconnect at this time. Media participants should contact Coca-Cola's media relations department if they have any questions. I would now like to introduce Mr. Tim Leveridge, vice president of investor relations, financial planning, and analysis. Leveridge, you may now begin.
I'm here with James Quincey, our chairman and chief executive officer; and John Murphy, our chief financial officer. Before we begin, please note that we've posted schedules The Coca-Cola Marketing Mix the The Coca-Cola Marketing Mix Information tab in the Investors section of our company website at www. These schedules reconcile certain non-GAAP financial measures, which may be referred to by our senior executives during this morning's discussion to our results as reported under Generally Accepted Accounting Principles. You can also find schedules in the same section of our website that provide an analysis of gross and operating margins.
In addition, this conference call may contain forward-looking statements, including statements concerning long-term earnings objectives, and should be considered in conjunction with cautionary statements contained in our earnings release and in the company's most recent periodic SEC report. Following prepared remarks this morning, we'll turn the call over for your questions.
Please limit yourself to one question. If you have more than one, please ask your most pressing question first and then reenter the queue. Now, I'll turn the call over to James.
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In what remains a highly dynamic environment, our first-quarter results show promising signs that a broader recovery is on the horizon. We're encouraged by early results in markets where mobility is on the rise. This morning, I'll share what we're seeing around the world more info provide an update on the actions we've taken to accelerate our transformation, including improvements in our portfolio, innovation, and marketing approaches, enabled by the evolution of our culture and our network organization.
Then I'll hand over the call to John to discuss the financial details of the quarter and how we'll continue to deliver on our objectives over the course of the year. In the first quarter, we positioned our business for recovery while executing against our emerging stronger agenda, equipping our system to win. At the start of the year, pandemic-related lockdowns were still impacting many markets. We moved quickly as conditions changed, improving The Coca-Cola Marketing Mix the way, and getting better at managing each wave and its resulting lockdowns. During the quarter, we saw mobility increase in some parts of the world where lockdowns eased and vaccinations accelerated. Leveraging our learnings, we drove sequential improvement in our business throughout the quarter. And while we saw mid-single-digit volume declines through mid-February, trends have improved since then. We're pleased to say that March marked a return to volume levels seen in March of prior to the pandemic.
We continue to see read article strength in at-home channels, offset by away-from-home trends which have improved sequentially but remain pressured relative to pre-pandemic levels. We're working with our customers Thf bottling partners to sustain at-home momentum and capture improving away-from-home demand.
For example, in Latin America, our Prospera program with our bottlers helps the Coa-Cola trade The Coca-Cola Marketing Mix through assistance Cocca-Cola their marketing efforts, resulting in outperformance in this critical channel.
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In Great Britain, we launched Open, a business accelerator program to support pubs, bars, and cafes. In North America, our use of mail bundles is driving incidents in pickup and The Coca-Cola Marketing Mix transactions with food service customers. Inwe gained underlying share in both at-home and away-from-home channels, offset by negative channel mix. This continues to be the dynamic affecting our share year to date. Through our ongoing initiatives and as away-from-home demand improves over the course of the year, we'll seek to build on these wins in There are clear opportunities to reaccelerate share positions as the recovery plays out and we'll invest to drive momentum with focus and flexibility. In market at the forefront of the recovery, we've seen early signs that our actions taken during the pandemic are helping us outpace recovery. It's important to note that the path to a full recovery remains asynchronous around the world.
Many markets haven't yet turned a corner and are still managing through the restrictions.
Looking around the world, in Asia Pacific, China continues to lead the recovery with volume in the first http://pinsoftek.com/wp-content/custom/stamps/argumentative-essay-death-by-red-meat.php ahead of results and foot traffic almost back to pre-pandemic levels.
Despite the unexpected state of emergency earlier in the year, Japan expands its successful RGM initiatives geographically and across Coca-Coal to help drive improvements later in the quarter.]
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