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SERVQUAL MODEL Servqual Model In E-BankingNetflix: SVoD entertainment of next gen. EXOS: does the retention of salesforce matter in entrepreneurial start-ups?. Emerald Emerging Markets Case Studies, 10 3.
OMdel Business Review, 23 1 Journal of Retailing and Consumer Services, International Journal of Business and Globalisation Accepted. Asia Pacific Journal of Marketing and Logistics, 28 4 International Journal of Business Innovation Servqual Model In E-Banking Research, 10 4 Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites.
Exploring relationship marketing dimensions and their effect on customer loyalty-a study of Indian mobile telecom market.
International Journal of Business Innovation and Research, 9 4 Experiencing flavourful fun: Delighting customers the RB way. Global Business Review, 16 2 The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance.
Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation. A literature review and classification of relationship marketing research. Kindler, 18 1 Gupta, A. Amity Journal of Management, 3 2 Chapters in Edited Book: Gupta, A. Employee Engagement: Evolution, Approaches, and Perspectives.]
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