My Influences - seems excellent
In addition to being a professor of psychology, the author was hired into several jobs where sales professionals have carefully honed the ability to use your own psychological tendencies for their benefit: For nearly three years, then, I combined my experimental studies with a decidedly more entertaining program of systematic immersion into the world of compliance professionals—sales operators, fund-raisers, recruiters, advertisers, and others. I was wrong! This book contained enough new and valuable information that I plan on making my kids read it as soon as they can. The amount of carefully-targeted marketing being thrown at them is only increasing. These six psychological principles mental shortcuts have been used recently to influence your purchases, donations, and votes. The book is older, so there are lots of copies at my library. If I do a favor for you, then you will feel the urge to repay me by doing me a favor in return. This tendency helps us work together in positive ways, but it can also be exploited. My Influences
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