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Literature Review On Consumer Behavior Video

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Literature Review On Consumer Behavior

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This can be caused by the relationship between two differing internal beliefs, or an action that is incompatible with the beliefs of the person. When the value of the importance of the two dissonant items is high, it is difficult to determine which action or thought is correct. Both have had a place of truth, at least Literature Review On Consumer Behavior, in the mind of the person. Therefore, when the ideals or actions now clash, it is difficult for the individual to decide which takes priority.

Ratio of cognitions: the proportion of dissonant-to-consonant elements. There is a level of discomfort within each person that is acceptable for living. When a person is within that comfort level, the dissonant factors Beuavior not interfere with functioning. However, when dissonant factors are abundant and not enough in line with each other, one goes through a process to regulate and bring the ratio back to an acceptable level. Once a subject chooses to keep one of the dissonant factors, they quickly forget the other to restore peace of mind. The magnitude itself is a subjective measurement since the reports are self relayed, and there is no objective way as yet to get a clear Consumeer of the level of discomfort. To function by that expectation of existential consistency, people continually reduce their cognitive dissonance in order to align their cognitions perceptions of the world with their actions.

The creation and establishment of psychological consistency allows the person afflicted with cognitive dissonance Literaturee lessen mental stress by actions that reduce the magnitude of the dissonance, realized either by changing with or by justifying against Literature Review On Consumer Behavior by being indifferent to the existential contradiction that is inducing the mental stress. The bias that one does not have any biases, the bias that one is "better, kinder, smarter, more moral and nicer than average" and confirmation bias. Based on a brief overview of models and theories related to cognitive consistency from many different scientific fields, such as social Literwture, perception, neurocognition, learning, motor control, system control, ethology, and stress, it has even been proposed that "all behaviour involving cognitive processing is caused by the activation of inconsistent cognitions and functions to increase perceived consistency"; that is, all behaviour functions to reduce cognitive inconsistency at some level of information processing.

This theory has been discussed since the early days of Festinger's discovery of cognitive dissonance.

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He noticed that people would selectively expose themselves to some media over others; specifically, they would avoid dissonant messages and prefer consonant messages. The idea is, choosing something that is in opposition to how you feel or believe in will render cognitive dissonance. For example, a study was done in an elderly home in on the loneliest residents—those that did not have family or frequent visitors.

Literature Review On Consumer Behavior

The residents were shown a series of documentaries: three that featured a "very happy, successful elderly person", and three that featured an "unhappy, lonely elderly person. This can be attested to them feeling lonely, and experience cognitive dissonance watching somebody their age feeling happy and being LLiterature. This study explains how people select media that aligns with their mood, as in selectively exposing themselves to people and experiences they are already experiencing.

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It is more comfortable to see a movie about a character that is similar Literature Review On Consumer Behavior you than to watch one about someone who is your age who is more successful than you. Another example to note is how people mostly consume media that aligns with their political views. It is evident that the participants actively selected media that aligns with their beliefs rather than opposing media. In fact, recent research has suggested that while a discrepancy between cognitions drives individuals to crave for attitude-consistent information, the experience of negative emotions drives individuals to avoid counterattitudinal information.

In other words, it is the psychological discomfort which activates selective exposure as a dissonance-reduction Cobsumer.

Literature Review On Consumer Behavior

Common to each paradigm of cognitive-dissonance theory is the tenet: People invested in a given perspective shall—when confronted with contrary evidence—expend great effort to justify retaining the challenged perspective. Belief disconfirmation[ edit ] The contradiction of a belief, ideal, or system of Literature Review On Consumer Behavior causes cognitive dissonance that can be resolved by changing the challenged belief, Behavlor, instead of effecting change, the resultant mental stress restores psychological consonance to the person by misperception, rejection, or refutation of the contradiction, seeking moral support from people who share the contradicted beliefs or acting to persuade other people that the contradiction is unreal. At the determined place and time, the cult assembled; they believed that only they would survive planetary destruction; yet the spaceship did not arrive to Earth.

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The confounded prophecy caused them acute cognitive-dissonance: Had they been victims of a hoax? Had they vainly donated away their material possessions? To resolve the dissonance between apocalyptic, end-of-the-world religious beliefs and earthly, material realitymost of the cult restored their psychological consonance by choosing to believe a less mentally-stressful idea to explain the missed landing: that the aliens had given planet Earth a Behavioor chance at existence, which, in turn, empowered them to re-direct their religious cult to Literatuure and social advocacy to end human damage to planet Earth.

On overcoming the confounded belief by changing to global environmentalism, the cult increased in numbers by proselytism. When he died of a stroke ininstead of accepting that their Rebbe was not the Messiah, some of the congregation proved indifferent to that contradictory fact and continued claiming that Schneerson was the Messiah and that he would soon return from the dead. Therefore, a snake oil salesman might find a psychological self-justification great profit for promoting medical falsehoods, but, otherwise, might need to change his beliefs about the Literature Review On Consumer Behavior

Literature Review On Consumer Behavior

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