Global sourcing Essays Video
The Global Sourcing Opportunity Global sourcing Essays
The word count excludes only the title page, contents page, reference list and up to three summary tables maximum word count for each summary table should be not more than words and must be given under each table.
Managing Global Supply Chain Essay
No appendices are allowed. All excesses over 2, report word limit and words per table will be penalised, for details see the PG Handbook.
The new international market you will consider is your choice. You are strongly encouraged NOT to pick a brand that is globally-established already, such as for example Nike. Identify a new or emerging brand.
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The analysis should cover all components of the macro-environment, and consider its implications for marketing strategy specifically. Given the focus of the module a key expectation is that your macro-environment analysis will examine cultural environment conditions when analysing sociocultural component.
Going beyond the recommended core and optional literature sources and sourcing additional literature and reports is not compulsory but encouraged. Support your discussion with academic literature and findings of cultural environment analysis.
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Provide recommendations on how positioning strategy can be implemented in 2 marketing mix elements of your choice. Consideration of potential implications of the selected positioning on non-target groups is not compulsory but is desirable. Draw on recent examples and academic research.]
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