Dollar Shave Club Advertisement Analysis - thanks
April 21, 5 minute read As of Q3 of , Facebook reported that it has 1. Furthermore, as many as 1. For marketing to work effectively on Facebook today, a combination of creative messaging, clear audience targeting, and timing is needed for you to get your brand out there to be seen. Here are 5 Facebook ad campaigns that have gone viral, and that you can learn something from. From off-road racing to deep-sea divers, this clip demonstrates the versatility of the GoPro that empowers its customers to film and document exhilarating experiences under the harshest of conditions. Campaign: Social media contest with a million-dollar prize to generate awareness of the brand. Straightforward, targeted ads placed during opportune moments will convert customers. Campaign: Facebook image ads expanded to reach UK, Canada and Australia to convert more international customers. Dollar Shave Club Advertisement Analysis
Ten years ago, that kind of marketing disadvantage represented an insurmountable obstacle.
Branding For Dollar Shave Club
But in the age of social media the free market is, if not free, then at least one with significantly lower barriers to entry—and Dollar Shave Club is leveraging that fact to subject Gillette, Schick, and Bic to a nick, if not a lethal cut. It enlisted 12, customers in just the first Dollar Shave Club Advertisement Analysis days its e-doors were open. The balance of power Snave not be immediately shifting away from established brands, but certainly small ones who think differently, are authentic, and express passion have a chance to grow beyond startup status.
The YouTube video that introduced the company has garnered more than 4 million views in just over a month. Some might argue that this figure pales in comparison to what television advertising is still capable of but this is more than just a numbers game.
Unlike traditional TV advertising, people are watching Dollar Shave Club video because they want to; not because they have to. Traditional advertising is a lecture. Social media is a conversation. Big brands still pay big bucks for top placement in the aisles of major brick-and-mortar Analusis establishments. There was a time when the supermarket end-cap display was the be-all end-all of consumer visibility— and only the top brands could afford to present themselves so boldly. Every time a consumer shares its videos or engages its social media profiles, the company attracts eyes to its virtual display case.
Dollar Shave Club Analysis
That goes a long way toward leveling the consumer products playing field. Be authentic. Twenty years ago, men were told that three blades were the minimum required for a close, comfortable shave.
Then it was four. Then it was five. Then it was six. Now—if the major razor marketers are to be believed—men need seven blades, a lubricating strip, a pivoting head, and a vibrating handle. Transparency is the hallmark of the social media era. When industry heavies fall back on inauthentic selling propositions, fresh faces are now able to present consumers with more genuine options that confirm what the marketplace has believed, but been unable to act upon.
Constantly thinking differently, staying authentic, and maintaining emotional connections with customers are not easy tasks as companies grow. It is made all the more challenging when creative startups can Ana,ysis inauthenticity in 30 days. Natural selection has always been a tenet of the free market, but before the digital revolution, the governing principle was often survival of the biggest, not the fittest. Follow Richard Levick on Twitter RichardLevickwhere he comments daily on the ways that social and digital media are impacting the marketplace.]
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